Musicians have the 12 Days of Christmas, we writers have the 21 Days of Christmas.
How come writers get to have 21 days?
When a musician achieve rockstar status, they have people to help promote them. Writers are a different breed. We have to continually promote ourselves. Unlike musicians, bad PR for a writer could spell a death sentence.
Steve Roller, founder of The Copywriter Cafe, at http://www.copywritercafe.com, decided to share some advise he has learned over the years to help increase our business. On Dec. 6th, Steve started to give 1 activity a day to help build marketing skills. He keeps the cost low, helps improve our writing skills, and teaches how to make an impression on your prospective clients. He will give his last tip on Dec. 26.
Steve’s plans are to write an ebook, outlining everything he’s covered so far. He will include sample scripts, letter templates, questions to ask, positioning tips, and pricing guidelines.
He has asked us to try one or two ideas to generate some quick copywriting business and cash flow. Some of these tips are as simple as writing a letter or how many times to make contact to ensure a hot lead. Others require some thought and ingenuity. Most of the tips are designed to push the threshold of our comfort zones.
I have worked on almost everyone of his tips so far.
And I am here to tell you, they work. For the potential clients I have reached out to, almost 1/3 have responded. That is a 138% increase in my normal response rate.
I cannot tell you how many times I have implemented advise from Steve and seen my bottom line go up.
With as much I have read, listened, and watched of other great copywriters, Steve is my go to man. Not only is Steve my mentor, he is a all around good guy.
Happy writing everyone and Merry Christmas.