One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
What I mean by this is simple, you have to stand out. There is only one question a serious client will ask themselves before they use your services — “Why you?”
Give them a reason no one else can. Give them something different. Don’t regurgitate everything you have read. Give them something you have learned from what you’ve read, with a little twist of you in it.