It has been a few days since I have posted a blog. Monday, I received a phone call about one of my bulk mailers. It was from an organization called AudioOut, at http://www.audioout.org.
The owner Jeff Grubich contacted me about updating his website. I have know Jeff for about 7 years. We worked together at a warehouse, before we both left to pursue separate dreams of working for ourselves. Him as a music producer, me as a writer.
My mailers went out to some local business, and I must admit, Jeff’s was not one of them. I hadn’t even realized he was as far along with his business as he was.
I asked him how he had heard about what I was doing. He told me he was at his gym, speaking with the owner and asked him about his marketing. The owner told him he had just received something in the mail and asked Jeff if he wanted to see it.
(Gotta love word of mouth marketing.)
Jeff thanked the owner and informed him, he knew how to contact me. A few hours later, he called.
We spoke for a couple of hours. I asked the usually questions to a possible prospect and Jeff asking for the mailer.
My mailer consists of 3 things, an 8 GB zip drive, a pen, and a list of 12 marketing ideas for any company. I put in 12, because there is one for each month. Most have something to do with needing a writer. Me.
Since then, I have looked at his website.
A year ago, I would not have noticed the things I did. Not so much about the layout, but about the content. I have spent hours looking at other copywriter’s websites, and eventually, I will roll out my own.
After looking at the website, I realized, I hadn’t ask Jeff enough questions. This is what happens when you are ill prepared. So I called him and asked a few follow up questions. I am now ready to tackle his problems.
It is still early in the day, so I do not know how many people will respond to my mailers. I do know, not having my website is hurting me. I have been told, just get your website out there. It does not matter if its finished or not.
I have to disagree. To me a half finished website reflects your work. If your site is sloppy and incomplete, potential clients are going to think it reflects the work you will do for them.
I have a contact on Facebook and G+ who is helping me with my branding and logo. She is an acquaintance from the Copywriter Cafe, http://www.copywritercafe.com, Katherine Tattersfield. We’ve only had conversations over social media, but it seems like we have known each other for years. She has a good read on people.
We have a phone conversation tomorrow, where she will interview me to finish up my queries. I hope to have my website up by next month. I have my about, home, pricing, and portfolio pages ready to go.
The about and home pages are the pages from AudioOut I am going to work on. I have already rewritten one of his ads, and he has already seen an increase in responses from it.
My biggest fear is, I will create incredible pieces for my clients and fail to do so for myself. Helping my clients is my biggest priority, because I will fail if I do not help them first. Word of mouth advertising is more powerful than a website.
Happy writing everyone.