Musicians have the 12 Days of Christmas, we writers have the 21 Days of Christmas.
How come writers get to have 21 days?
When a musician achieve rockstar status, they have people to help promote them. Writers are a different breed. We have to continually promote ourselves. Unlike musicians, bad PR for a writer could spell a death sentence.
Steve Roller, founder of The Copywriter Cafe, at http://www.copywritercafe.com, decided to share some advise he has learned over the years to help increase our business. On Dec. 6th, Steve started to give 1 activity a day to help build marketing skills. He keeps the cost low, helps improve our writing skills, and teaches how to make an impression on your prospective clients. He will give his last tip on Dec. 26.
Steve’s plans are to write an ebook, outlining everything he’s covered so far. He will include sample scripts, letter templates, questions to ask, positioning tips, and pricing guidelines.
He has asked us to try one or two ideas to generate some quick copywriting business and cash flow. Some of these tips are as simple as writing a letter or how many times to make contact to ensure a hot lead. Others require some thought and ingenuity. Most of the tips are designed to push the threshold of our comfort zones.
I have worked on almost everyone of his tips so far.
And I am here to tell you, they work. For the potential clients I have reached out to, almost 1/3 have responded. That is a 138% increase in my normal response rate.
I cannot tell you how many times I have implemented advise from Steve and seen my bottom line go up.
With as much I have read, listened, and watched of other great copywriters, Steve is my go to man. Not only is Steve my mentor, he is a all around good guy.
Happy writing everyone and Merry Christmas.
Imagine your yard the envy of your neighbors. You’ve spent hours decorating and you want everyone to enjoy the beauty that you have created. You want them to feel the Spirit of Christmas as they gaze upon your Winter Wonderland.
Spend some time looking at your yard and draw a sketch. You want to have a good plan to determine where your are going to string your lights.
If this is your first time decorating, start out small. Your door, windows, porch, a few trees or bushes make for a good focal points. Each year as you become more confident, branch out.
The week following Thanksgiving is a good time to put up your decorations. This allows for one holiday to end, and the next to begin. It also gives you time to wrap the gifts you bought on Black Friday and Cyber Monday. However, you will want them up at least a week before Christmas.
Here are some tips to make your decorating easier.
1) Stay safe. Make sure you are using outdoor lights. A sturdy ladder will help with the hard to reach places.
2) Hooks and clips save your exterior and make for easy installation and removal. You can purchase shingle tabs or parapet clips at any hardware store.
3) Don’t overload your sockets. Use extension cords with multiple plugs to help distribute the power usage.
4) Important —– Check the light strands to make sure they light up. Having to take down a
strand after you plug in, is sometimes difficult.
5) If you are decorating a tree, bush or pole, start from the bottom and work your way in a spiral motion up. For evergreens, start at the top and work your way down.
6) Get a timer. Set it to start at dusk and opt for the 6 hour shut off time.
Staying safe, using the proper equipment, making sure the lights work, and decorating to your abilities will make your holiday more enjoyable.
Here is one final tip, and probably the most important: HAVE FUN.
I have decided to write for holiday decorating companies. The companies that decorate the streets, a company, or the outside of a neighbor’s home.
Like most people, I enjoy a beautifully decorated home during the holidays. I like when neighborhoods have decoration wars.
The other day, I watched a show where they judged “The Tacky Lights Tour”. I can understand why it was called tacky.
In my last post, I stated “Go Big”. That the less is more does not apply. After seeing some of these homes, I can say, I was wrong.
Although, when I said “Go Big”, I meant with style. Some of these homes had no structure to their decoration. It truly was tacky. They had 4 or 5 themes going all at once.
There was too much for the eye to process. You could spend hours looking and still not see everything these people had up around their homes.
There were too many color schemes. The lights were everywhere. And in too many colors. Some blinking, some cascading. White mixed with color. It was an epileptic seizure waiting to happen.
Frosty and Santa having cookies, milk, and carrots with Mary, Joseph, and the baby Jesus. The elves were wrapping the gifts from the Three Wise Men. And dancing penguins?
In my opinion, the tackiest thing of all, those inflatable decorations. Most of the characters they have as these inflatable things, have nothing to do with Christmas. Its just some companies way of making money off of us during this time of year.
Personally, my decorations are subtle and powerful. I am an old fashion decorator. Only lights, garland, and wreaths.
I am not Clark Griswald, but I do put up a lot of lights. After all, the Festival of Lights is going on.
There is one ornament I put in my yard that is not there year round. A few years ago, I picked up an old style street post. The bulb inside resembles a candle and even flickers like one. It fits the theme I use every year.
I was decorating for Halloween when I realized I wanted to help companies that decorated houses with their businesses. There are only 2 other people on my street that decorate for Halloween and while I was putting mine up, I thought how great it would be if neighborhoods started to compete for best Halloween decorations.
I have read, decorating for Halloween is becoming just as big as decorating for Christmas. Soon it will be for Valentine’s Day, Easter, and the Fourth of July too. This is why I want to write for these companies. Grab the market early.
I write, because I am a writer. I try to help companies increase revenue, exposure, and their prestige. I focus on the holiday decorating companies. This is a fairly untapped niche for any writer that I know. When I first decided on writing for these companies, I asked a group in Facebook I’m in if it was a good niche. I was surprised by the overwhelming support I got from them. Everyone said it was a niche no one had ever thought to write for. I am going to share some of the things I plan to write for them. I have yet to land any clients, but Friday, I did have 3 companies call me back inquiring about my services. Enjoy.
5 Holiday Tips for a Winter Wonderland
The joy of the holidays is upon us. Spending time with family and friends, giving the perfect gift to a loved one, and re-creating the essence of Christmas with your decor brings a sense of warmth to the soul we can only feel this time of year.
Christmas should be spent by a yule-logged fire with family and friends, remembering Christmases pasts. Laughter, company, and the smell of evergreens should be the only things keeping a smile on your face.
Follow a few simple steps and you can relax, knowing you have created a holiday wonderland in and around your own home. Simple steps that use a little creativity. With a little help from your family your house could be the most talked-about this holiday season.
1) Select a simple holiday theme. Bring the holidays to the inside as well as out.
2) Go big! “Less is more” does not apply around the holidays.
3) Use 2 to 3 colors for maximum effect. Silver, blue and white, or red, green, and gold are the most common.
4) Make sure your entrance is inviting. A wreath, garland, and bow will draw any eye to your home.
5) Rearrange your furniture to find a focal point for your decorations, ideally your Christmas tree or fireplace.
If you follow these simple steps, maybe Ebenezer Scrooge will knock on your door to join the merriment.
Want the perfect bow on your presents? What should you do when a strand of lights go out? Is your table looking drab this holiday season? If you want tips on these and more, please stay tuned, and all your holiday decorating questions will be answered.