You know, I really miss sex scandals. They’re generally colorful. They almost never mean anything over the long run. And while they’re going on, the people who actually keep the government running are let alone to go about their business. Good old sex scandals.
What I mean by this is simple, you have to stand out. There is only one question a serious client will ask themselves before they use your services — “Why you?”
Give them a reason no one else can. Give them something different. Don’t regurgitate everything you have read. Give them something you have learned from what you’ve read, with a little twist of you in it.