To write or not to write

The blog-o-sphere is a strange world indeed.

So many questions to ask oneself before venturing out into this avenue. Then realizing none of those questions matter. Starting a blog is mainly about putting yourself on the line, expressing your ideas, and hopefully capitalizing on the reason why you started it in the first place.

I’ve read so many articles about the topic of blogs, its staggering. You should do this. You should do that. The only way you’re going to succeed is… I’m calling bullshit.

I’m calling bullshit on all of it, marketing yourself, the style of writing you should do, who you should listen too. Bullshit, bullshit, bullshit. I think the only person you should listen to when it comes to any of this, is yourself.

Yes, you are going to make mistakes, and yes you are going to be told no, A LOT, but at least you are out there trying. And that is the main thing. You are making an attempt to try to better yourself, promote an idea or product, or bring awareness to something you have a passion for.

No two things work the same way. And no business model should either. Because lets face it, the reason someone comes to you, is because they like YOU. Not a product you’re promoting, not some piece of advice you give, and definitely not because you’re asking them to purchase something. They truly do business with you, because they had a good experience with you. And only you.

I have been studying the market funnel a lot lately. I think there is something fundamentally wrong with it. Why is everyone trying to regurgitate the same rhetoric everyone else is? IsĀ it the only way to do business?

I have no answer to the first question, but the second one is a resounding no.

The first question bothers me more than the second one. I don’t like how everyone seems to think they need to be like everyone else. In a business world, that is the last thing you want. If you want a possible client take note of you, I think that would be by going against the grain. Trying something new. Thinking and living outside the box.

Show your prospects and competition why you are the better choice. Do what you feel you need to do. Don’t let anyone stand in your way. Eventually, someone is going to look at you as the answer to their questions. Why be cookie cutter?

Happy writing everyone.