To write or not to write

The blog-o-sphere is a strange world indeed.

So many questions to ask oneself before venturing out into this avenue. Then realizing none of those questions matter. Starting a blog is mainly about putting yourself on the line, expressing your ideas, and hopefully capitalizing on the reason why you started it in the first place.

I’ve read so many articles about the topic of blogs, its staggering. You should do this. You should do that. The only way you’re going to succeed is… I’m calling bullshit.

I’m calling bullshit on all of it, marketing yourself, the style of writing you should do, who you should listen too. Bullshit, bullshit, bullshit. I think the only person you should listen to when it comes to any of this, is yourself.

Yes, you are going to make mistakes, and yes you are going to be told no, A LOT, but at least you are out there trying. And that is the main thing. You are making an attempt to try to better yourself, promote an idea or product, or bring awareness to something you have a passion for.

No two things work the same way. And no business model should either. Because lets face it, the reason someone comes to you, is because they like YOU. Not a product you’re promoting, not some piece of advice you give, and definitely not because you’re asking them to purchase something. They truly do business with you, because they had a good experience with you. And only you.

I have been studying the market funnel a lot lately. I think there is something fundamentally wrong with it. Why is everyone trying to regurgitate the same rhetoric everyone else is? Is it the only way to do business?

I have no answer to the first question, but the second one is a resounding no.

The first question bothers me more than the second one. I don’t like how everyone seems to think they need to be like everyone else. In a business world, that is the last thing you want. If you want a possible client take note of you, I think that would be by going against the grain. Trying something new. Thinking and living outside the box.

Show your prospects and competition why you are the better choice. Do what you feel you need to do. Don’t let anyone stand in your way. Eventually, someone is going to look at you as the answer to their questions. Why be cookie cutter?

Happy writing everyone.

To write or not to write?

When last I posted, I spoke of the wonders of writing, and titled this series “To write or not to write”. As you can tell, I chose To Write. When I first started out in this new lifestyle, I received a lot of resistance from my family and friends. “It’s not guaranteed work.” “Who is going to want to read YOUR writing?” “Whats so wrong with the job you have? You make decent money.”

They never understood my fascination with the written word, even when I was a child. I remember the day my older brother brought home his ABC book and I got my first look at it. I knew than and there I was hooked. Somehow the letters and pictures cast a spell on me and I couldn’t get enough. I pleaded, begged, and offer to do his chores just to get a few minutes with the book. The following year when I started school, the teacher was amazed that I was “reading” and not just learning the letters.

The snowball that started rolling down the mountain that day created quite an avalanche. In my eyes, it is like the Himalayan’s no longer have snow on them. I have completely embraced this aspect of myself. I do not even know who I would be if I could not write. I have kept a journal since I was 8. During my school days, I could not wait for an assignment to showcase my storytelling capabilities, or to write a research paper. I am a very meticulous writer and I feel that nothing I write is ever good enough, but when the papers were returned to me, there was never enough red ink on them for my liking. I found this discouraging as it did not help me develop my writing capabilities. To me it just meant I did better than my other classmates, and my punctuation, sentence structure and flow were acceptable.

On to the decision I made to take my passion for writing to the future. The best part I can see about being a copywriter is, you do not need to be an author or even published in this line of work to get paid, and paid handsomely. You just need to follow a few basic skills and express yourself clearly, precisely, and make it enjoyable.

I should probably go into detail about the program I purchased, but I feel a little background on AWAI is in order first. American Writers and Artists Inc (AWAI) was founded in 1997, by a group of talented individuals who knew the work they did was so abundant they could train others to do the same. Their signature program, AWAI’s Accelerated Program for Six-Figure Copywriting, is a detailed manual on a very lucrative business called Direct Response Copywriting. This is not the only program that AWAI offers. If you would like to see a more detailed list, please visit, awaionline.com. The best part about all of AWAI’s courses are that you do not need any experience. THEY WILL TEACH YOU STEP BY STEP. And most programs do have a 30 day money back guarantee.

Lets not confuse the type of copywriting you will learn from AWAI from the T.V. show Mad MenMad Men’s copy is for T.V. ads, where AWAI’s is for the written ads. Many of you have undoubtedly received something in the mail for a magazine subscription. Well thats the type of copywriting that AWAI teaches. It doesn’t stop there. As I stated previously, there are many avenues that you can take your writing down. You just have to have knowledge that will help whomever you chose to write for make some money, and in return, they can pay you substantially.

I cannot express enough awaionline.com. I log into the website 4 to 5 times a day. Plus I am also a member on their Facebook page, where valuable information is passed along. Every year AWAI hosts a event called Bootcamp in DelRay Florida, in October, where AWAI members get together and attend seminars on certain aspects of their chosen writing careers. They also get to meet with potential clients to help launch their careers. AWAI also holds seminars over the phone where you can listen to some A-list copywriters, to get information to help increase any aspect of your business. Because let’s face it, when you are a freelance writer, it is your business and the more you know, the more productive and profitable you will be.

Well happy writing everyone and have a great day.