To write or not to write?

I guess we’ll jump back into marketing today. It is what is on my mind a lot lately. I have the writing part down, its the selling of myself that I am have problems with. As I have said before, it is the hardest part of doing this job, getting clients. I have had a LinkedIn account for some time, but I have never really used it. In the last week I have changed that. I have joined groups that pertain to my profession. Many people that I speak with say they get many jobs through LinkedIn. LinkedIn reminds me of a professional Facebook. People post stuff related to their chosen career. 

My main focus right now is getting my portfolio together and my website up and running. I am having trouble choosing which pieces of work to put in my portfolio. My website is the same. Its not that I am having a problem on the wording of the site, its the appearance that I am more concerned about. I think the design of the site is just as, if not, more important as the content. 

All of these things really matter to a potential client. If your website looks sloppy, than they’ll assume that your content is just as sloppy. I also have to take that in to consideration with my appearance. I am not one to put much in stock to the way I look, but being that I am my own boss, and I own my own company, I will have to change that. 

Happy writing everyone.

To write or not to write?

This post is earlier than what I am use to, but I had the urge to write more today. I have read a lot lately on what copywriting is about. It seems everyone has a different opinion about it. I read a really good article about it tonight. The woman compared copywriting to journalistic writing. It was very informative and eye opening. Most of what she said I already knew, but I did increase my knowledge a little bit. I have to admit, that is the one thing I really like about copywriting. You get to research any topic you want. I mean ANY topic. The joys of copywriting is you get to use the same format for everything you write. My one true copy was for an accounting firm and to my knowledge they are still using my control. I have done some guest blog posts and have written a few successful grants for the town I live in. 

I really want to write for professional holiday decorating companies. The companies that decorate the city streets or homes, not the inside decorating. I enjoy decorating my own home for the holidays, so I figured it would be nice to help those companies out. In my opinion, that is the true purpose of a copywriter. To help a company grow. If you help them grow, they give you repeat business. If you help them grow, they’ll give you a testimonial and you can use that to get new clients. Then the cycle just continues until you have enough business to keep you in work and money for awhile. 

I am in midst of trying to find these companies. Well, I have already found them, now I need to get them to hire me. I have sent out emails promoting my services, the next step will be to call them. I know for the companies that I am prospecting, it might not be a convenient time for them, but it could also be the perfect time for them. The holidays are among us, and now would be a good time to push their services. I’ll just keep plugging away and calling and emailing them. Everyone in the Cafe tells me, it may be a while before I do get an interested lead, but that I should just keep moving forward. Don’t let the “no” discourage me. Which it doesn’t. If it did, I would have stopped dating a long time ago.

Happy writing everyone.

To write or not to write?

To write or not to write?

Yesterday I had lunch with Steve Roller. If you have been following this blog, I mentioned Steve in a few posts. He is the creator of http://www.copywritercafe.com. I have also mentioned I have had some problems with find a client base. We sat down and discussed quiet a few things to help me overcome these obstacles.
The hardest part that I am having with finding new clients is getting a response from my emails and calls. Steve mentioned cold calls were not a reliable way to obtain clients. I had read this earlier while I was doing research of my own on this very subject. In the Cafe’s Facebook page, we have been discussing cold calls A LOT lately. It seems I am not the only person who is having this problem. Cold calling is a fine art.
I do the research, make a list, and than I incorporate it into my elevator speech. As we were talking, Steve told me maybe I shouldn’t be doing as many cold calls. I pulled out my list and went over some of the topics on it. Steve told me, with a list like that, keep doing the cold calls. You have everything you need to make sure you set up another call.
It was very reassuring to know that all the hard work I have done is on track. The one thing that would make all this better, is if the clients I want would take a chance on me.
We also discussed other aspects of our career I should be focusing on. I have a cold email template written up. Steve told me he would like to see some testimonials, a post script, and a little more of my personality in it.
With all that being said, the main point of what I learned yesterday was that it is ME that I have to pitch. This philosophy doesn’t just pertain to my work, it has to do with life.
Happy writing everyone.

To write or not to write?

To say I am accident prone is not really accurate. I am not going to deny that I haven’t had my fair share of them, but I am not clumsy or a klutz. It just seems that bad things always seem to happen to me. Of course no one sees it that way. They see it as quite the opposite. I actually have very good balance and great hand-eye coordination. I am just not as embarrassed to point out my own weakness as everyone else is. Plus everyone has a good laugh when someone they know injures themselves. Since I am the type of person who will forgo his own pride to help someone else feel good, I usually joke about myself. Minus the laughing part, writing is the same way. I have weakness. I make mistakes. Yet, I continue to write. Why? Because the only way to improve is to make them. To recognize them. To accept them. They are just as much a part of me as the color of my eyes, or my supposed ability to always cause an accident.

I subscribe to A LOT of different blogs about writing. It helps me to see how others write. It helps me to find my own voice. And sometimes it also gives me information that will help in the long run. Many of the blogs that I read are about copywriting. Some, but not enough, are just about writing in general. It seems the hottest topic lately is about creating your platform, or fan base. I am always hearing I should do this, and I should do that. I reminds me of marketing. Here I have no tips to offer. I just know that since I have started this series, I have increased the amount of my followers by about 30. I know that doesn’t sound like much, but I do not promote this. I just post it and let it go. I only talk about it with my writing groups and on this blog. So to get new followers every time I post, gives me a great sense of accomplishment.

Back to the accidents. It seems that every 2 to 3 years I end up in the hospital. My friends seem to think it is because I am clumsy. They couldn’t be more wrong. When I end up hurt around them, it is because of their actions, not mine. Do I point this out to them? No. I know it is because they have been coddled and told they do no wrong all their lives. Does this bother me? Again, no. Some people just never seem to grow. Some people seem never to be able to take off the blinders of childhood. All through out childhood and my adolescent years, I was told repeatedly that I had the skills and creativity to be a great writer. When I applied what I was told in the real world, my blinders were ripped off like the breath had been knocked out of me. I cannot tell you how many times THAT has happened to me. The breath, not the blinders. Being the 3rd child of 4, I had the privilege of seeing my parents as the amazing PEOPLE they are. Not the illusionary figures that my brothers and sister hold my parents. It never hurts me as much when the blinders get ripped off. I grow, I change, I adapt. The same with my writing.

Well i have rambled on for long enough now.

Happy writing everyone.

To write to not to write?

I was looking through the group I’m in on Facebook, Copywriter Cafe, and I realized something, I am not alone in my endeavors. There are over 500 members in the Cafe and we all have different levels of experience. It is a wonderful group to be in. We share tips, successes, failures, fears, and hopes. The other day, I posted in there that I was looking for an accountability partner. I had 4 PM’s and several comments on the thread. One even from the creator of the group, who lives a few hours away from me. I know that doesn’t seem like a lot of responses from a group of 500, but most already have partners. 

I need some accountability to make sure that I am doing what I have put in my schedule for the day. I have a tendency to stray from the schedule. The one thing that I do daily are the rote exercises. I find them relaxing for some reason. When I first started the rote exercises, I hated them. They were so boring, and at first I didn’t understand them. Now a year later, I realize they are the building blocks of what will hopefully soon be a lucrative career. 

The one thing the program and the Cafe are always saying is to write. If you have nothing to say write. Write, write, write. It seems an endless cycle. I write in my journal, I do the rote exercises, I rewrite ads, I rewrite articles. In the last year, I have gone through over 100 notebooks and about 20 pen refills. When I first started, I printed everything. Someone in the Cafe posted something on cursive, and now, I write everything. When I first started to write again, my penmanship was horrible. It reminded me of when I was first learning to write. The nuns would make me write and write and write. This went on until I was in the 6th grade. Now, my penmanship is immaculate. 

I shouldn’t be surprised, out of a 16 hour day, 9 hours of that there’s a pen in my hands. My middle and little finger have the calluses that once adorned them when I was first learning to write. I use a pen instead of a pencil, because I want what I write to be permanent. I want to be able to remember every mistake so that I can learn from it. That is why I believe that everyone tells us to write. You have to make mistakes to learn from it. Everyone I know in the Cafe are writing books. Thank you, but I think I will pass on that for the time being. 

I have noticed when I write, I tend to stray from subject to subject. Eventually, I am sure I will conquer this feat, but this blog is just about writing about writing. I plan on jumping from subject to subject here. Its free writing. I will not hinder my thoughts as I write. I will just let the words flow from my mind, to my fingers, to the page. 

Happy writing everyone.